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Historical Mysteries to Modern Marketing

Ridge Writers is the East Sierra Branch, Donna Rosenthal–

Creator of very popular medieval capers and mysteries Jeri Westerson will address “Historical Mysteries to Modern Marketing” for the Ridge Writers Thursday, March 2, meeting that starts at 6:30 pm in the meeting room of Ridgecrest Presbyterian Church, 633 West Las Flores, public welcome, no admission charge, masks requested.

Launching from the premise that “It’s all right to have your writing sensibilities set in the past, but marketing your book must be most definitely in the present,” she will discuss how “the industry has changed and it’s no surprise authors have to change with it. Over and over again. Where should you focus your attention? Are you getting the most out of your advertising budget? Are you spending your time wisely or frittering away your opportunities?” She will share tips and a way to focus your energy productively and with an approach for whether your write historicals or not.

Author of fifteen Crispin Guest Medieval Noir novels, a series nominated for 13 national awards from the Agatha to the Shamus, she works in other genres as well including the Gaslamp-steampunk fantasy trilogy “Enchanter Chronicles.”

Westerson will bring insight, expertise, and anecdotes gleaned from an impressive literary life, and a book signing will follow the program. 

Ridge Writers is the East Sierra Branch of the 114-year-old California Writers Club ( that traces its roots to Jack London and friends in the Bay Area and has 22 branches throughout the state.